Real-ationships
We believe in authenticity and transparency, yet we see so many fake news, fake accounts… fakeness overall.
With the explosion of social media, digital marketing and influencers, the model broke - it became a race for followers:
1/ brands are now getting overcharged,
2/ influencers would push anything and everything,
3/ users are getting bombarded with B.S. content
REAL opinion leaders, experts, authentic people don’t always have 6-packs, or live in Dubaï. At sway.ai, we pick our projects and facilitate matchmaking for brands who share our vision!
Why sway.ai? long story, but we almost went for www.yellowswing.com